In response to last week s piece about the legal folly of airing a commercial that, for example, features two of your radio station s salespeople pretending to be real customers and raving about the advertiser s product/service, Michael R. Guimond posted this comment: Even real ones in the medical world can be considered malpractice according to certain [ ] The post THE DANGER OF REAL TESTIMONIALS IN YOUR RADIO COMMERCIALS appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://bit.ly/2yVYdD3
