Last week I wrote what I thought was a fairly innocuous piece about advertisers who want the radio station s voice to deliver the commercial copy in the first person (I/we) rather than the third person (they). To my surprise, it generated a ton of response on Facebook. Some people mentioned the Federal Trade Commission (FTC) [ ] The post First-Person Radio Ad Copy and The FTC appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://bit.ly/2zJ9SW2
