HOW TO GET RADIO SALESPEOPLE TO TURN IN COPY ORDERS ON TIME

Radio production directors CAN get radio sales people to turn in commercial production orders on time, resulting in better radio commercials, explains radio advertising expert Dan O'Day.

RADIO IMAGING CRITIQUE BY DAN O'DAY - RADIO PROMO PRODUCTION

 

A radio imaging promo by Canada's Scott Chasty is critiqued by radio copywriting expert Dan O'Day. 

Radio producers and imaging directors rarely, if ever, get this kind of detailed feedback and critique.

Rare, precise feedback on radio production.

Filmed live at the International Radio Creative & Production Summit.

 

FOOLISH FALLACY OF RADIO ADVERTISING'S "IMMEDIACY"

Radio advertising salespeople who sell the "immediacy" of radio commercials are making a big mistake, explains radio advertising expert Dan O'Day.