VOICE OVER WEBSITE SEMINAR

http://WebsitesForVoiceActors.com Voice actor Jack Bair's distinctive voiceover style as he reviews Dan O'Day's Websites For Voice Actors - Voice Overs audio seminar.

JINGLE SINGER JOBS

http://danoday.com/jinglesinger How to become a jingle singer and get paid for singing jingles, commercial jingles, radio jingles. Download insider's secrets now!

RADIO ADVERTISING FOR AIR CONDITIONING CONTRACTOR

http://StrikeForceSecrets.com Radio advertising guru Dan O'Day describes a wildly successful ad campaign for an air conditioning contractor. Effective local advertising that works.

 

In case you haven't heard of Strike Force Radio, it's an ingenious approach to creating short-term radio advertising campaigns that actually WORK. Not "branding" campaigns; I'm talking about radio ad campaigns that make money for the advertiser…in as little as week....

 

MICHAEL JORDAN HANES TV COMMERCIAL

http://danoday.com/blog Using TV or radio commercials for "branding" usually is a waste of ad dollars, especially for retail advertisers. Advertising guru Dan O'Day explains why this Hanes ad works.

 

IPOD NANO GREAT COMMERCIAL REVIEW

http://danoday.com/blog Radio advertising guru Dan O'Day explains: An effective TV or radio commercial gives consumers a "test drive" of the results the advertisement promises. Sometimes great copywriting involves very few words...

WEBSITES FOR VOICE OVERS SEMINAR

http://WebsitesForVoiceActors.com Voiceover specialist Debbie Grattan's review of Dan O'Day's Websites For Voice Actors audio seminar for voice actors, voice overs.

 

 

VONS SUPERMARKET RADIO ADVERTISEMENTS - AWFUL!

http://danoday.com/blog Von's radio commercial campaign is a case study in how not to advertise effectively on radio, as explained by radio advertising guru Dan O'Day.

 

 

Vons is owned by Safeway Inc., which has an annual revenue of around $40 billion.

Surely they can afford to hire only the best people to create the advertising for its various brands. So I'm sure that's what they did: hire the very best to create Vons' radio advertising.

The opening line of your commercial is "the commercial for the commercial." This is your one opportunity to command the attention of the targeted listener.

So what did the high priced advertising wizards behind Vons' commercials do to grab the targeted consumer's attention from the very beginning...

 

"Spring is in the air."

 

That is how they begin the commercial?

With a meaningless cliche that has nothing at all to do with the advertiser and which could have been written by a 13-year kid as part of a class "write a pretend radio commercial" assignment?

But maybe I'm underestimating them. Maybe they cleverly connected 'Spring' to 'Vons' so powerfully that it all flows together naturally and irresistibly."

Uh, well...Here's the connection:

 

"And the only thing better than warmer weather is knowing that you can always save money at Vons."

 

Let's recap what we've learned so far:

1. The second best thing in your life is warm weather.

2.  The best thing in your life is...

Your children's health? Your own health? World peace?

No. The best thing in your life is knowing that you can always save money at Vons.

 

They begin with a an irrelevant cliche.

 

They quickly move to a lie by saying: "And the only thing better than warmer weather is knowing that you can always save money at Vons."

 

They mention their "everyday low prices."

 

They mention their "Vons Club" prices.

 

They list some of the foods they have on special this week. (And, by the way, how many do you remember...?)

 

They tout their flu shots.

And then —  before tagging the commercial with a bizarrely juxtaposed disclaimer, they end by...

 

Advertising a different supermarket chain.

Yes, Safeway owns both Vons and Pavilions. No, that doesn't mean a commercial for one should be a commercial for the other.

Vons and Pavilions have different names because they are different brands.

Different brands make different promises to the consumer.

Different promises require different messages to communicate them.

By the way, in this hemisphere Summer officially begins June 21. Gosh, I wonder how the Vons commercials will begin then?

 

HOW TO BECOME A JINGLE SINGER

 

http://danoday.com/jinglesinger Ebook reveals insider's secrets to becoming a jingle singer, how to break into jingle singing, sing on radio jingles, commercial jingles.

 

INEXPENSIVE RADIO AD CAMPAIGNS FAST RESULTS

http://StrikeForceSecrets.com A revolutionary system of short-term radio commercial advertising campaigns that produce results instantly.

 

INEXPENSIVE RADIO AD CAMPAIGNS FAST RESULTS

by Dan O'Day

 

Hi, I'm Dan O'Day. I never thought I'd say this, but if you have clients who can't afford long-term radio advertising OR who are just too impatient to do it "right," you STILL can create successful, short-term campaigns that make money for you AND for your clients.

    

This is a revolutionary approach to what used to be a no-win situation. Until now, either you turned away that “wrongheaded” client and lost the sale…or you took the money and allowed a “test” campaign to go on the air with little chance of succeeding.

    

But STRIKE FORCE RADIO ADVERTISING has changed all that. And you can download the blueprint for this unique method - in an mp3 recording of the seminar I did with Strike Force Radio Advertising's creator.

    

It's a detailed description of what Strike Force Radio Advertising can do for you and for your clients.

KINGSFORD CHARCOAL: WORST RADIO COMMERCIAL OF THE YEAR?

 

http://danoday.com/blog Is Kingsford Charcoal's radio ad campaign the worst of 2010? Radio advertising guru Dan O'Day analyzes this radio commercial.

 

KINGSFORD CHARCOAL: WORST RADIO COMMERCIAL OF THE YEAR?

by Dan O'Day

 

You know how RAIDERS OF THE LOST ARK starts out with a tremendously exciting action sequence and then throughout the movie keeps piling on the thrills?

That's what this commercial is like. Except it begins horribly and then, astonishingly, gets worse and worse.

Advertising intersects common human experience. When is the last time you encountered a talking hamburger and/or a talking sausage? How effectively does that little scenario connect with your life?

 

And...a talking hamburger? How original.

 

If that commercial was created by an ad agency (and not -- as I dearly hope -- by a precocious 7-year old child who has been allowed to watch Mad Men), now I will reveal a closely guarded trade secret:

 

It's a national "branding" adaptation of an inane, cliched, paint-by-numbers blueprint long used by People Who Never Should Be Allowed Near A Radio Commercial.

 

Radio is a visual medium, and successful radio advertising paints pictures of the results promised by the product or service.

Maybe you pictured a talking hamburger.

Perhaps you envisioned a talking sausage.

But you DIDN'T picture food grilling on your barbecue, smoke gently wafting toward your hungry guests who are delighted by the aromas.

 

Next: A rain dance???

 

That comedic climax is so lame, so mind bogglingly stupid that my most scornful invective couldn't begin to do it justice.

 

I mean, a rain dance??

 

But Here Is What Puts This Commercial In The Hall of Shame:

I heard that spot in Los Angeles.

Here's a special Note To The Guy From New England Who Wrote This Commercial: In THIS part of the country — in fact, in most parts of the United States — we don't have "cookouts."

We have barbecues.

Among the many things you never learned about radio advertising: Speak the language your target audience speaks. If Californians have "barbecues," why would you talk to them about their "cookouts"?

Okay, fine. The inexperienced, entry level copywriter who wasted Kingsford's advertising dollars didn't know that "cookout" is a regional colloquialism unheard of west of the Mississippi River. After all, you don't know what you don't know.

But not a single person down the line knew and cared enough to say, "Uh, guys? No one here says 'cookouts'"??

I've got an idea: Let's all get together and do a rain dance. Maybe the resulting storm will drown out this 60-second audio embarrassment. 

INEXPENSIVE RADIO ADVERTISING CAMPAIGNS WITH IMMEDIATE RESULTS

http://StrikeForceSecrets.com How to create radio commercials with brief, inexpensive radio advertising campaigns that deliver immediate, profitable results.

 

FAST, INEXPENSIVE RADIO AD CAMPAIGNS THAT PRODUCE IMMEDIATE RESULTS

by Dan O'Day

 

There's a RIGHT way to advertise on radio -- and when you do it right, you make money.

 

Unfortunately, too many advertisers insist on doing it the "wrong" way -- and they end up losing money and convinced that "radio doesn't work."

 

But now, for the first time, when advertisers are too cheap or too impatient to use radio properly, you still can create wildly successful campaigns for them -- with STRIKE FORCE RADIO ADVERTISING.

 

For the first time, when stubborn advertisers insist on "testing" your station for just a week, you can accept their business in good conscience, knowing that you can produce fast, impressive results for them.

 

In fact -- and I know this is hard to believe -- with STRIKE FORCE RADIO ADVERTISING you actually can do ONE-DAY campaigns.

 

This is a revolutionary approach to what used to be a no-win situation. Until now, either you turned away that "wrongheaded" client and lost the sale…or you took the money and allowed a "test" campaign to go on the air with little chance of succeeding.

 

But STRIKE FORCE RADIO ADVERTISING has changed all that. And with a click of your mouse, you can download the blueprint for this unique method -- in an mp3 recording of the seminar I did with Strike Force Radio's creator, Blaine Parker.

 

I never thought I'd say this, but if you have clients who can't afford long-term radio advertising OR who are just too impatient to do it "right," you STILL can create successful, short-term campaigns that make money for you AND for your clients. 

 

 

 

REVIEW OF WEBSITES FOR VOICE ACTORS

http://WebsitesForVoiceActors.com Voice actor Rowell Gormon with candid review of Dan O'Day's Websites For Voice Actors audio seminar for voice overs.

WEBSITES FOR VOICE ACTORS VOICE OVERS

http://WebsitesForVoiceActors.com Secrets for designing websites for voice actors, voice over talent that lead to more auditions and more castings. 100% non-technical!

 

WEBSITES FOR VOICE ACTORS: Why Your Website Isn't "Working" for You And How And Why You Need To Fix It Immediately

 

If you're a voice actor, which of these describes your website? 

 

*  You created it yourself, but in your gut you know it's not doing the job for you.

 

*  It was built it for you by a friend or relative who's a "techie" but probably doesn't know anything about marketing. So your website sits there, doing little if anything for you.

 

*  A "professional," very "artistic" Web designer created a fancy site that looks great. It's good for your ego, but for some reason you're not getting much traffic...and little if any new business from your website.

 

The voiceover field is too competitive for you to be handicapped by a website that isn't helping you attract more auditions and assignments. 

 

Unless you plan to scramble for every VO dollar that's spent on the cheapest voice available, you need a website that's a vital part of your marketing plan.

 

I'm going to teach you "just" two things.

 

1.   EXACTLY what your site needs to attract "organic" search engine rankings -- (meaning you don't pay for it ).

 

2.   EXACTLY what to do to convert more of your Web visitors into paying clients. 

 

100% Non-Technical

 

If you're intimidated by the technology, relax. This will be 100% non-technical. A voiceover website SHOULD be all about marketing, not about the bells & whistles your Web person loves to throw in. 

 

Bad News: Your "Web Guy" Will Hate Me

 

Don't be surprised if after this audio seminar your Web designer hates me. I mean, SOMEONE is creating all of those incredibly terrible, wasteful websites for voice actors. 

 

They just don't know better. But after you learn what I teach in this audio seminar, YOU will.

 

In this audio seminar, I personally will teach you:

 

*  How to identify your real online competition

 

*  Why you need to think a lot more about your voiceover site's usability 

 

*  The only three things you need to know about visitors to your voiceover website

 

*  Why site maps are the sign of a badly designed voiceover website (Note: Site maps created for SEO purposes are good. But they needn't be visible.)

 

*   One extremely important test of any voiceover website

 

*   The Web User's Mantra

 

*   The Reversed Type Trap

 

*   The key Usability Factors for any voiceover site

 

*   The two speeds of the Internet. (Most voiceover websites are on the wrong speed.)

 

*   The worst thing a voiceover site can do

 

*   Why your voiceover website almost certainly should not have a splash page.

 

*   The one question to ask of every page of your site

 

*   Exactly how long 30% of your visitors will wait for a page to load before giving up and leaving

 

*   How to increase the satisfaction of your site's visitors by managing their expectations

 

*   How scrolling marquees harm your website

 

*  Why and how you must maximize the user's Ease Of Navigation

 

*  The folly of Mystery Meat Navigation

 

*  The two things every page of your site should have (but probably doesn't)

 

*  Why your Web designer should not allow your online text to expand to fill the screen

 

*  Why blinks & animations annoy users...But how you still can use them effectively

 

*  How to write for online reading

 

*  The three questions your visitors have when they land on your Home Page

 

*  Where and how to offer your contact information. (Most voice artist websites get this wrong, and it hurts them.)

 

*  The first question to ask when designing (or redesigning) your voiceover site

 

*  Determining and then delivering your MDA

 

*  Why your site should not use Frames

 

*  How to test your site

 

*  How most voiceover websites misuse flash animation

 

*  How to protect your site

 

*  Linking strategies. (Most voiceover sites get this all wrong.)

 

*  Case Study: How one voice actor increased the number of people who listened to his demos by 40% -- with less than one minute's work, without spending an extra penny, and without increasing the number of visitors to his website

 

*  What you should not say in your bio. (Many voiceover artists get this completely wrong.)

 

*  Helpful and harmful ways to use video on your website

 

*  Five ways your "artistic" Web designer is driving away potential clients

 

 

HOW TO WIN MORE VOICE OVER AUDITIONS

http://danoday.com/voiceover-auditions  Voice over agent and voiceovers coach with dozens of tips to help voice actors book more auditions.

WHAT'S WRONG WITH RADIO ADVERTISING

 

http://danoday.com/blog Why does someone who is not a broadcast advertising expert know why most radio commercials and TV ads are bad? Radio advertising guru Dan O'Day explains...

 

WHICH RADIO STATIONS WILL SURVIVE?

Can "traditional," terrestrial radio survive the Internet? Radio programming guru Dan O'Day explains exactly what contemporary programmers must do to survive.