A Loyal Reader Writes: One of the account executives at my radio station group has a client that is determined to have us use 1st person (we, our, us) in their spot even though we re using an in-house, on air voice. I ve explained my position on the issue (the in-house, on-air voice works here, not [ ] The post Radio Station Voice Endorsing the Advertiser appeared first on DAN O’DAY TALKS ABOUT RADIO.
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