A Loyal Reader Writes: I write/produce/voice commercials for a living. Our sales staff has been told sell more 10s, 15s and 30s. Sixty-second ads, according to research in People Meter Markets, are tune outs because people won t listen through a 60-second ad for a product that they aren t interested in. The example given to [ ] The post Radio Staff Told to Sell 10-Second Ads Because 60s Are “Tune-Outs” appeared first on DAN O’DAY TALKS ABOUT RADIO.
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