Over the past few years some radio groups have begun sending a member of their “digital staff” along with account executives on sales calls. That way, the digital team can add its “expertise” in designing a successful ad campaign for the client. I believe they also throw around the word “synergy” a lot. A Loyal […] The post Radio Station’s “Digital Staff” Tags Along on Sales Calls appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://danoday.com/blog/2019/03/radio-stations-digital-staff/
