The other day I heard something rare in a radio commercial: A real person, really talking. First, the commercial: The Accomplishment Sure, the woman (“Mimi”) was coached. Sure, her audio was heavily edited. But that spot achieves something few radio advertisements accomplish: Believability + Impact. Sure, you can record a real person talking about her […] The post Radio Copywriters: This is What Real Dialogue Sounds Like appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://danoday.com/blog/2019/01/radio-copywriters-dialog/
