Here’s yet another example of a worthless radio campaign that accomplishes only one thing: It completely wastes the advertiser’s money. The spot begins, “This is a radio ad for the first-ever BMW X2.” The Sole Job of a Radio Commercial’s Opening Line The opening line of your radio commercial is the “commercial for the commercial.” […] The post BMW RADIO COMMERCIAL TARGETS (AND MISSES) “MILLENIALS” appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://danoday.com/blog/2018/08/bmw-radio-commercial-misses/
