A Radio Sales Manager Writes: “I ve got a client who is talking about wanting a jingle. I m curious what your thoughts are on jingles in commercials.” Dan Replies: For a local advertiser, a jingle should be used only if it helps drive home the sales message; if you were to hear only the jingle, you d [ ] The post WHEN THE RADIO ADVERTISER WANTS HIS OWN JINGLE appeared first on DAN O’DAY TALKS ABOUT RADIO.
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