A Radio Advertising Advantage member asked for assistance with a thorny client problem. I m sharing this with the member s permission, and I ve changed any identifying names. Both the radio station and the client are located what we ll call Smallville. The sales manager described his client s predicament as follows. ”The client that I m wrestling with now [ ] The post Radio Advertising Challenge: They Stole Our Name! appeared first on DAN O’DAY TALKS ABOUT RADIO.
http://bit.ly/2EGhVsA
