Several years ago, radio advertising legend Dick Orkin and I critiqued a bunch of commercials that were submitted to us by attendees of the International Radio Creative & Production Summit. Neither of us had heard any of the commercials in advance. We scheduled some time at the Radio Ranch, gave the recordings to an audio [ ] The post Radio Commercial Critique “Mobility Supplies” Store Ad Orkin & O’Day appeared first on DAN O’DAY TALKS ABOUT RADIO.
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