The other day I was astounded to see a brilliant marketing offer in my mailbox: 2 Free Months of Pool or Space Service When I turned over the tri-folded flyer, however, here s what I saw. The 2 free months promoted in a large, bold headline on the front side turned out to be the 6th [ ] The post IT S ALL ABOUT THE OFFER: Watch a Great Marketing Pitch Become Terrible appeared first on DAN O’DAY TALKS ABOUT RADIO.
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