One difference between a “radio announcer” and a “radio personality”: The job of a radio announcer is to do what they’re supposed to do, efficiently and correctly. The job of a radio personality is to keep people listening longer than they intended. Alfred Hitchcock’s Two “Usual Alternatives” Once when working out the story of a [ ] The post This Card Magician Has the Secret Formula for Increasing Radio Time Spent Listening appeared first on DAN O’DAY TALKS ABOUT RADIO.
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