A Loyal Reader Writes: I was recently re-reading your article called Before You Begin Writing A Spot, Ask And one of the questions says, Is the product or service targeted at active or passive customers? Some newer business owners may not know how to answer that, or they may have different ideas on [ ] The post Radio Copywriters: Which Customers Do Your Commercials Target? appeared first on DAN O’DAY TALKS ABOUT RADIO.
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